How we started teaching this
We launched in 2023 after seeing too many courses that treated event marketing like theory instead of practice. The gap between what people learned and what they could actually use was frustrating to watch.
Our approach came from working with events directly — product launches, conferences, trade shows. The kind where you see what works and what doesn't in real time. We built the curriculum around that experience, focusing on the execution details that make campaigns succeed or fail.
Students work through scenarios based on actual events we've run or consulted on. They build promotion timelines, write messaging for different channels, handle registration flows, and plan post-event follow-up. The content isn't hypothetical because event marketing doesn't work in hypotheticals.
What makes our courses different
We focus on the specific skills you need to plan, promote, and execute events that actually achieve their objectives.
Campaign structure
You learn how to build promotion timelines that align with event goals. We cover pre-event buzz, registration pushes, speaker announcements, and maintaining momentum through launch day.
Channel execution
Each channel has its own rhythm and requirements. Email sequences need different pacing than social posts. Paid ads need different creative than organic content. We work through all of them.
Metrics tracking
You can't improve what you don't measure. We teach you which numbers matter for different event types and how to use that data to adjust your approach mid-campaign.
Who teaches these courses
Our instructors have spent years running event campaigns for companies across industries. They've handled everything from small product launches to multi-day conferences with thousands of attendees.
Henrik Thorsen
Lead Course InstructorSpent eight years managing event marketing for tech companies. Built campaigns for product launches, user conferences, and industry trade shows. Now focuses on teaching the systems that made those events successful.
Saoirse Callahan
Campaign Strategy InstructorRuns promotion strategy for corporate events and webinars. Has worked with B2B and B2C brands on registration campaigns, speaker promotion, and post-event engagement. Teaches the planning frameworks she uses daily.
Ready to learn event marketing?
Our courses are open for enrollment. You'll get structured lessons, real campaign examples, and practical assignments that build your skills step by step.
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